As Real Estate Agents we are educated in staying in touch with people like friends, family and professional contacts that can help us get referrals to grow our business. We are told to set out a
REALTOR® Life - Self Promotion
As Real Estate Agents we are educated in staying in touch with people like friends, family and professional contacts that can help us get referrals to grow our business. We are told to set out a certain amount of time every day to do that, preferably about two hours with twenty contacts. Stay top of mind and offer value to the people you are trying to reach so they will only think of you when they need a REALTOR® to buy or sell their home.
I get it, understand it and it is certainly necessary to do. After all how else do you grow a real estate business, especially considering there are many other REALTORS® out there and pretty much everyone knows a couple of real estate professionals.
Personally, I struggle with it. I hate bullshit, I’m not phony, I’m more introverted than the life of the party and I’d much rather have an intimate and connected circle of friends than be the winner of a popularity contest.
What value can I offer someone that doesn’t know me well enough to entrust me enough with one of the most important personal and financial decisions they will make by buying or selling a home? I know my value system, my ability to negotiate, my attention to detail and my how I provide my clients with updates to the smallest details that are overlooked by others. I know I’m damn friggin good at what I do. But how do you know that if you don’t know me or and I’m not in your face every five minutes telling you that I’m the best friggin real estate agent you will ever meet in five lifetimes and three eternities!!!
“Pick Nick for your REAL ESTATE needs…” Picnic?!?! See what I’m saying…
One learning experience for me was when I used my son’s elementary school’s parent contact list to announce that I was changing careers to become a Real Estate Agent from my former job as a television advertising buyer. I was almost drawn and quartered by the school principal, the PTO, and (former) beer buddies. I was told that I put out an email from my son disguised as an ad to promote my Real Estate business, that I was a horrible person to use my kid to cover up the fact that I was looking to make a quick buck off of unsuspecting elementary school parents. COEXIST (except REALTORS®).
Or the time that someone responded to a Facebook community post saying that she needed to “ protect her neighbors” from the predatory ad disguised as a community post. That post, coincidentally was on an “anything goes” community page, offering a home valuation tool. You know, offering the value thing…Always good to protect the neighbors from the dangers of REALTORS®
I think many people out there have had bad experiences with real estate agents either going through the process of the transaction or with the nonstop emails, texts, calls, ads that are out there. (Stating the obvious, am I?)
Ring…Ring…Ring. Leaving VM…”Hey Chris, it’s Nick the REALTOR. Um, I know I’m calling for the 17th time without a return call, but that offer from 2015 to go grab a beer or coffee is still out there if you're interested…Okay, great hearing your recorded voice again. Take care…Bye”
So be honest and tell me about your experiences, tell me how I should get in touch with you and what you want to see from me. I want to know how I can best earn your trust and then your business, without pissing you off and making you laugh a little…
With gratitude…Nick Altomare
As your real estate agent, you can expect honesty, integrity, attentiveness and a little humor from me. I understand that a real estate transaction is one of the most important decisions you will ever....